Strategy grounded in how the business actually operates

A consulting recommendation built on the organization's own account of itself, rather than on a direct audit of pipeline and process data, tends to reinforce existing blind spots rather than surface them. We start every engagement with the audit, not the interview alone.

Recommendations are scoped to what the organization can realistically execute given its current structure and resourcing — a technically ideal strategy the organization can't actually operationalise isn't a useful recommendation.