Where the aligned plan becomes daily practice
Activate builds and launches the process, systems, and accountability structures the aligned strategy actually depends on.
A strategy that only exists in a document changes nothing. Activate is where the aligned targets and definitions from the previous stage become the actual sales process, the actual CRM configuration, and the actual weekly rhythm the teams operate inside.
We build this in phases, verifying each piece works before the next depends on it — a new opportunity-scoring model gets tested against live pipeline before compensation or reporting gets built on top of it.
Training and change management happen here too, because a well-designed system that the team doesn't actually use produces the same result as no system at all.
What this includes
- Sales process and CRM configuration built around the aligned opportunity definition
- Marketing operations rebuilt to feed the sales system on the agreed definitions
- Reporting and accountability structures reflecting the shared targets
- Training and change management to embed the new process in daily practice
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