Market diversity across a large, varied continent
Commercial conditions vary enormously across African markets — a strategy calibrated for one national market rarely transfers to another without dedicated diligence.
Infrastructure, regulatory environment, and typical buying process differ substantially between markets across the continent, and we treat each target market as requiring its own diligence pass rather than a single continental strategy.
Where a phased, market-by-market entry is viable, we sequence it the same way we would any other expansion — one market proven before the next gets budget.
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