An honest picture before a single recommendation
Diagnose is the audit stage — how revenue actually moves through the organization today, documented before any strategy is proposed.
Most commercial diagnostics we inherit from a previous engagement describe the org chart, not the actual flow of an opportunity from first contact to closed revenue. We start from the second thing: pull real pipeline data, interview the people actually doing the work, and map where opportunities genuinely stall.
This stage routinely surfaces uncomfortable findings — a sales process that exists on paper but isn't followed, a marketing function generating volume the sales team doesn't trust, a leadership team measuring different numbers than the ones actually driving the business. We report these plainly rather than softening them into a more comfortable narrative.
The output is a written diagnostic, not a slide deck of encouraging observations. Where the data contradicts the organization's own story about itself, we say so before recommending anything.
What this includes
- Full commercial-engine audit: pipeline flow, conversion rates by stage, and where opportunities actually stall
- Interviews across sales, marketing, and leadership to compare stated process against actual behaviour
- A gap analysis between what's measured and what actually drives revenue
- A prioritised list of structural issues versus simply underperforming execution
Not sure this is the right fit yet?
Request an executive consultation and we'll tell you plainly what an honest diagnosis would find.
Request an executive consultation