What survives the border crossing, and what doesn't

Core principles — the opportunity-qualification logic, the accountability structure, the underlying measurement discipline — usually transfer well across markets, because they're about how the organization reasons, not about local specifics.

Execution details — buying-process norms, regulatory requirements, typical deal cycle length, culturally appropriate sales approaches — usually don't transfer, and assuming they do is the most common cause of underperforming international expansion.

The framework requires an explicit market-entry diligence pass against both categories before launch, rather than assuming the home-market playbook will work with minor tweaks.